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Hello, World.

I am Lucas Anderson.
Web Developer & Digital Marketer
Based in Minneapolis, Minnesota

About

Marketing Technologist.

A marketing technologist is a bridge between IT and Marketing, a technologically savvy professional with a deep understanding of data and analytics coupled with the creative mindset to transition raw data into actionable insights and compelling campaigns.

My passion is applying digital technology to the marketing challenges that all businesses face. With over 15 years working as a developer and digital marketer across web, email, mobile and social, I've worked with hundreds of clients in various industries.

I believe in patience, understanding, only making new mistakes, serving others before yourself, and constantly learning.

Specialties: Web Development, Content Management Systems, Search Engine Optimization (SEO), Digital Analytics, Email Marketing, User Interface, E-commerce, HTML, XML, PHP, CSS, MySQL, JavaScript, jQuery, MVC, GIT, Google Apps, APIs (Google, Facebook, Twitter), Marketing & Branding, Social Media, UI / UX, Adobe Photoshop, AGILE Methodology

Contact Me Download Resume

Services

What Can I Do For You?

With a strong developer background and years of digital marketing experience, I can take projects from strategy & concept, through implementation & execution, and into analysis & optimization. If it's Web, Email, Mobile, or Social... I can help you.

  • Web Development

    I build web sites, web applications, and modify content management systems using responsive design, HTML5, CSS3, jQuery, PHP, SQL, XML, MVC, Git, and APIs.

  • SEO & Analytics

    Certified in Google Analytics, Adobe Analytics, and the latest Search Engine Optimization practices. I am an expert at auditing web sites for optimization potential.

  • Cross-Channel Strategy

    My passion is helping brands explore cross-channel opportunities and expanding and supporting their presence across web, mobile, social and email spaces.

  • Branding & Design

    I can help you refresh your brand with a new design and style guide as well as a content strategy that will keep your customers engaged and coming back for more.

My Skillset

I've Got Some Skills.

My passion for learning new technology and ability to quickly understand it allows me to expertly apply it to many different marketing challenges. I've spent years cultivating my understanding of marketing technology concepts ("how things work") and marketing goals ("how can we use it").

  • Web Development

    HTML5/CSS3, JavaScript/jQuery, JSON, PHP/mySQL, XML, APIs

  • Search Engine Optimization

    Content Strategy, Site Audits, Keyword Analysis, Local Search

  • Marketing Analytics

    Adobe Analytics, Google Analytics, Dynamic Tag Management

  • Responsive Design

    Mobile First, User Experience & Interface, Identity Design

  • Content Management Systems

    Adobe Experience Manager, concrete5, WordPress, and many more!

  • Team Management

    AGILE Methodology, Version Control, Code Review, Role Assignment

Career and Education

More of My Credentials.

I began developing websites when I was 12, and knew I wanted to "do" online marketing ever since. I spent the first part of my career exploring the technology side of Digital Marketing. I continue to hone my skills as I transition my career to managing Marketing Technology Strategy.

Experience

2015 - Present

Regis Corp.

Senior Manager, Marketing Technology

Manages a team responsible for strategy, execution, and operations for all marketing technology and systems architecture.

2013 - 2015

Regis Corp.

Manager, Web & Mobile Marketing

Lead a team that develops, executes, and analyzes marketing strategy across mobile and web channels for all Regis brands.

2012 - 2013

Hubbard Broadcasting

Lead Web Developer

Lead a team of frontend and backend developers who support and maintain all digital properties for multiple brand websites.

2010 - 2012

Carlson Marketing

Digital Marketing Specialist

Responsible for production, deployment, analysis and optimization of social, mobile and email marketing messaging.

2006 - 2010

Prime Advertising

Web Developer

Developed and maintained client websites via front-end and back-end development. Executed email marketing campaigns.

2004 - 2006

Intrcomm Technology

Web Service & Support

Web development and CMS integration plus client training. DNS, email, and web hosting technical support.

Education

2005

Brown College

Associate of Applied Science, Digital Marketing

Honors Graduate, 4.0 Cumulative GPA

2012

Buffalo High School

Diploma, Honors Graduate

President, Business Professionals of America, 2001

Certifications

Analytics / SEO / Content

Adobe, Google, DMA

Adobe AEM, Adobe Analytics, Google Analytics, SEO

Volunteering

Maple Grove Fire Department

Firefighter

I'm also an active firefighter and come packaged with loads of life-saving skills as a certified First Responder.

LinkedIn Recommendation

Priyanka Nepal

Marketing Automation | Business Insight and Analytics

"It has been a pleasure working with Lucas. He is great problem solver. He is self driven and motivated. Lucas is a take charge person who is able to present creative ideas and successfully execute them. His passion for online marketing is profound in the projects he entails. He is a strong team player and would make a great asset to any organization."

LinkedIn Recommendation

Jeff Anulewicz

Executive Director, Strategy

"Lucas and I have worked together on several projects, including the on-boarding and integration of our SMS messaging vendor. Lucas has an eye for detail as well as an aptitude for what I call the "creatively technical" - those solutions that push the envelope between what exists in the manual and what is actually possible given the appropriate vision. He's got great enthusiasm and drive and I would certainly consider him for any team that I was putting together."

Contact

I'm available for freelance.

Let's talk. Send me a message and let me know what's on your mind.
Who knows... maybe we can do great things together?

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Where to find me

Minneapolis, MN

Email Me At

moc.nosrednasacul@sacul

Call Me At

Phone: 612-888-LUKE (5853)