A marketing technologist is a bridge between IT and Marketing, a technologically savvy professional with a deep understanding of data and analytics coupled with the creative mindset to transition raw data into actionable insights and compelling campaigns.
My passion is applying digital technology to the marketing challenges that all businesses face. With over 15 years working as a developer and digital marketer across web, email, mobile and social, I've worked with hundreds of clients in various industries.
I believe in patience, understanding, only making new mistakes, serving others before yourself, and constantly learning.
With a strong developer background and years of digital marketing experience, I can take projects from strategy & concept, through implementation & execution, and into analysis & optimization. If it's Web, Email, Mobile, or Social... I can help you.
I build web sites, web applications, and modify content management systems using responsive design, HTML5, CSS3, jQuery, PHP, SQL, XML, MVC, Git, and APIs.
Certified in Google Analytics, Adobe Analytics, and the latest Search Engine Optimization practices. I am an expert at auditing web sites for optimization potential.
My passion is helping brands explore cross-channel opportunities and expanding and supporting their presence across web, mobile, social and email spaces.
I can help you refresh your brand with a new design and style guide as well as a content strategy that will keep your customers engaged and coming back for more.
My passion for learning new technology and ability to quickly understand it allows me to expertly apply it to many different marketing challenges. I've spent years cultivating my understanding of marketing technology concepts ("how things work") and marketing goals ("how can we use it").
Content Strategy, Site Audits, Keyword Analysis, Local Search
Adobe Analytics, Google Analytics, Dynamic Tag Management
Mobile First, User Experience & Interface, Identity Design
Adobe Experience Manager, concrete5, WordPress, and many more!
AGILE Methodology, Version Control, Code Review, Role Assignment
2015 - Present
Manages a team responsible for strategy, execution, and operations for all marketing technology and systems architecture.
2013 - 2015
Lead a team that develops, executes, and analyzes marketing strategy across mobile and web channels for all Regis brands.
2012 - 2013
Lead a team of frontend and backend developers who support and maintain all digital properties for multiple brand websites.
2010 - 2012
Responsible for production, deployment, analysis and optimization of social, mobile and email marketing messaging.
2006 - 2010
Developed and maintained client websites via front-end and back-end development. Executed email marketing campaigns.
2004 - 2006
Web development and CMS integration plus client training. DNS, email, and web hosting technical support.
Honors Graduate, 4.0 Cumulative GPA
President, Business Professionals of America, 2001
Adobe AEM, Adobe Analytics, Google Analytics, SEO
I'm also an active firefighter and come packaged with loads of life-saving skills as a certified First Responder.
"It has been a pleasure working with Lucas. He is great problem solver. He is self driven and motivated. Lucas is a take charge person who is able to present creative ideas and successfully execute them. His passion for online marketing is profound in the projects he entails. He is a strong team player and would make a great asset to any organization."
"Lucas and I have worked together on several projects, including the on-boarding and integration of our SMS messaging vendor. Lucas has an eye for detail as well as an aptitude for what I call the "creatively technical" - those solutions that push the envelope between what exists in the manual and what is actually possible given the appropriate vision. He's got great enthusiasm and drive and I would certainly consider him for any team that I was putting together."
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Let's talk. Send me a message and let me know what's on your mind.
Who knows... maybe we can do great things together?
Phone: 612-888-LUKE (5853)