LucasAnderson

Here’s the initial release of  my Friday Email Marketing Round-up links. Every Friday I will collect the week’s best posts about email marketing.

What email users say: Part 1 (attitudes to commercial email)
“We are sometimes so wrapped up in our own marketing emails that we start to wonder how anyone could not want to click on each and every call to action.”

Gmail Creator Thinks Email Will Last Forever. And Hasn’t Tried Google Wave.
“Email is not going to disappear. Possibly ever. Until the robots kill us all.” – Paul Buchheit, creator of Gmail, co-founder of FriendFeed, currently doing vague infrastructure things at Facebook.

Use Twitter to tell you when to send your Email Newsletter
“You can get vastly different results from your email newsletter depending on what day and time you send it. Guesswork, testing different times/days and carefully monitoring your email stats is normally the best way to find out but I have a great shortcut for you…Twitter!”

The Myths (And Truth) About Domain Reputation
“Many of the larger ISPs (including Yahoo, Gmail and AOL) have added domain-based reputation systems to their anti-spam systems.”